LET'S CREATE
WINNING EXPERIENCES

design-people is an ambitious innovation and design consultancy. We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

Together we create winning customer experiences – to stand out from the competition.

design-people is an ambitious innovation and design consultancy. We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

Together we create winning customer experiences – to stand out from the competition.

More than 20 international recognitions for outstanding innovation and design by

IF Product Design Award
Reddot Design Award
IF Product Design Award
Reddot Design Award
Good Design Award

SELECTED WORK

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INNOVATION / INSIGHTS / DESIGN

CLOUD SERVICES THAT EMPOWER CHEFS
Houno

A smooth, instant updating of professional ovens in restaurant chains is made possible by Hounö’s “Let’s Cook” Cloud solution.

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Houno cloud solution
danfoss case

INSPIRED BY WOMEN / INSIGHTS / DESIGN

A WINNING CONNECTIVITY EXPERIENCE
Danfoss 

Danfoss is a global leader in indoor-climate solutions. Their new Danfoss Link App lets you manage your indoor climate from the convenience of your smart phone. It allows you to balance energy consumption and comfort with the tap of a finger.

ux-award.2

 

 

 

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STRATEGY / INNOVATION / DESIGN

THE RISE OF A FEMALE-RESPONSIVE LUXURY BRAND
Vifa

In 2014, Vifa surprised the audio community by launching their Copenhagen speaker at the Stockholm Furniture Fair. The market responded with enthusiasm, and orders and distribution requests flooded in from around the world. The Copenhagen made a bold statement in a saturated market: great sound performance wrapped in exclusive Nordic design.

reddotward2016.2

 

 

 

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SELECTED WORK

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INNOVATION / INSIGHTS / DESIGN

CLOUD SERVICES THAT BOOST THE FOOD SECTOR
Houno

A smooth, instant updating of professional ovens in restaurant chains is made possible by Hounö’s “Let’s Cook” Cloud solution.

Read more

danfoss case

INSPIRED BY WOMEN / INSIGHTS / DESIGN

A WINNING CONNECTIVITY EXPERIENCE
Danfoss 

Danfoss is a global leader in indoor-climate solutions. Their new Danfoss Link App lets you manage your indoor climate from the convenience of your smart phone. It allows you to balance energy consumption and comfort with the tap of a finger.

ux-award.2

 

 

 

Read more

STRATEGY / INNOVATION / DESIGN

THE RISE OF A FEMALE-RESPONSIVE LUXURY BRAND
Vifa

In 2014, Vifa surprised the audio community by launching their Copenhagen speaker at the Stockholm Furniture Fair. The market responded with enthusiasm, and orders and distribution requests flooded in from around the world. The Copenhagen made a bold statement in a saturated market: great sound performance wrapped in exclusive Nordic design.

reddotward2016.2

 

 

 

Read more

INSPIRATIONAL POSTS

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Do you really know what your customers want? Increasingly, they expect more than usefulness – they want great experiences. To provide this, companies must open the toolbox known as design thinking.

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Being responsive to the different preferences of women and men can be a powerful driver of innovation.
This insight is gaining traction with big tech companies, such as Microsoft.

Watch video

Before a technologist writes a line of code, or a marketer writes a line of copy, or a designer creates a single design, you have to establish the story that your product is going to tell.

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User Experience – what does it mean exactly? Today, the term is blurred by a lot of people using it incorrectly. Luckily we have Don Norman to set things straight in less than two minutes.

Watch video

STAY UP TO DATE

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Some of our clients

Oticon
Vertu
DANFOSS
Novo Nordisk
Velux
Jabra
Atlas Copco
B&O
MICROSOFT
Ambu
VIFA
Kamstrup
Grundig