LET'S CREATE
WINNING EXPERIENCES

design-people is an ambitious innovation and design consultancy.
We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

design-people is an ambitious innovation and design consultancy. We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

Together we create winning customer experiences – to stand out from the competition.

More than 20 international recognitions for outstanding innovation and design by

IF Product Design Award
Reddot Design Award
Good Design Award logo
german design award
ux design award
IF Product Design Award
Reddot Design Award
Good Design Award
german design award
ux design award logo

SELECTED WORK

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INNOVATION / INSIGHTS / DESIGN

CLOUD SERVICES THAT EMPOWER CHEFS
Houno

A smooth, instant updating of professional ovens in restaurant chains is made possible by Hounö’s “Let’s Cook” Cloud solution.

Read more

danfoss case

INSPIRED BY WOMEN / INSIGHTS / DESIGN

A WINNING CONNECTIVITY EXPERIENCE
Danfoss 

Danfoss is a global leader in indoor-climate solutions. Their new Danfoss Link App lets you manage your indoor climate from the convenience of your smart phone. It allows you to balance energy consumption and comfort with the tap of a finger.

Read more

BRANDED COMMUNICATION

FOCUS ON CUSTOMER EXPERIENCE IMPROVES IOT EARNINGS
OK

OK the Danish petrol company, who runs the majority of service stations in Denmark, has a strong focus on digital innovation and IoT. Their “Tank & Betal App” (Fill up and pay) is one of these innovations, offering customers swift payment of gasoline and car wash from their smartphone. But it took an additional focus on the customer experience to make the communication around their App come just right.

Read more

OK-thumbnail
Vifa Helsinki thumnail photo

INSPIRED BY WOMEN / DESIGN / BRANDED COMMUNICATION

NORDIC DESIGN – INSPIRED BY WOMEN – DRIVES VIFA’S BUSINESS
Vifa 

Attractive, acclaimed and continuously awarded. Vifa repositioned itself as an exclusive lifestyle brand in 2012 – international markets have responded with enthusiasm.

Read more

SELECTED WORK

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Houno

INNOVATION / INSIGHTS / DESIGN

CLOUD SERVICES THAT BOOST THE FOOD SECTOR
Houno

A smooth, instant updating of professional ovens in restaurant chains is made possible by Hounö’s “Let’s Cook” Cloud solution.

Read more

danfoss case

INSPIRED BY WOMEN / INSIGHTS / DESIGN

A WINNING CONNECTIVITY EXPERIENCE
Danfoss 

Danfoss is a global leader in indoor-climate solutions. Their new Danfoss Link App lets you manage your indoor climate from the convenience of your smartphone. It allows you to balance energy consumption and comfort with the tap of a finger.

Read more

OK-thumbnail

BRANDED COMMUNICATION

FOCUS ON CUSTOMER EXPERIENCE IMPROVES IOT EARNINGS
OK

OK the Danish petrol company, who runs the majority of service stations in Denmark, has a strong focus on digital innovation and IoT. Their “Tank & Betal App” (Fill up and pay) is one of these innovations, offering customers swift payment of gasoline and car wash from their smartphone. But it took an additional focus on the customer experience to make the communication around their App come just right.

Read more

Vifa Helsinki thumnail photo

INSPIRED BY WOMEN / DESIGN / BRANDED COMMUNICATION

NORDIC DESIGN – INSPIRED BY WOMEN – DRIVES VIFA’S BUSINESS
Vifa 

Attractive, acclaimed and continuously awarded. Vifa repositioned itself as an exclusive lifestyle brand in 2012 – international markets have responded with enthusiasm.

Read more

INSPIRATIONAL POSTS

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Why are 71% of smart watch users men, whereas 55% of smart band users are women? Our new study explains this, as well as why a gender-responsive approach can help you into the booming market of wearables.

Download our study

Being responsive to the different preferences of women and men can be a powerful driver of innovation.
This insight is gaining traction with big tech companies, such as Microsoft.

Watch video

Before a technologist writes a line of code, or a marketer writes a line of copy, or a designer creates a single design, you have to establish the story that your product is going to tell.

Read more

International survey data are the foundation of the “Tech-user Navigator” – five tech-user profiles that unveil attitudes, use- and buying patterns for emerging tech products and online services. Get your free version here.

Download “light” version

STAY UP TO DATE

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Some of our clients

Kenwood Logo
Oticon
Vertu
DANFOSS
Novo Nordisk
KONE logo
LG logo
Velux
Jabra
Nilfisk logo
Atlas Copco
B&O
MICROSOFT
houno logo
Ambu
VIFA
Kamstrup
Grundig