LET'S CREATE
WINNING EXPERIENCES

arrow

design-people is an ambitious innovation and design consultancy. We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

Together we create winning customer experiences – to stand out from the competition.

design-people is an ambitious innovation and design consultancy. We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

Together we create winning customer experiences – to stand out from the competition.

More than 20 international recognitions for outstanding innovation and design by

IF Product Design Award
Reddot Design Award
Good Design Award
IF Product Design Award
Reddot Design Award
Good Design Award

SELECTED WORK

underline

STRATEGY / INNOVATION / DESIGN

DEVELOPING A SUCCESSFUL NEW LUXURY BRAND – INSPIRED BY WOMEN
Vifa

In 2014, Vifa surprised the audio community by launching their Copenhagen speaker at the Stockholm Furniture Fair. The market responded with enthusiasm, and orders and distribution requests flooded in from around the world. The Copenhagen made a bold statement in a saturated market: great sound performance wrapped in exclusive Nordic design.

reddotward2016.2

 

 

 

Read more

vifa case

STRATEGY / INNOVATION / DESIGN

NILFISK TURNS USER INSIGHTS INTO A MARKET SUCCESS
Nilfisk

It’s been a couple years now since Nilfisk-Advance launched its new AERO vacuum cleaner line. To help Nilfisk develop the AERO, design-people conducted
in-depth studies on how people use industrial vacuum cleaners in different situations.

if-nilfisk-2014.3

 

 

 

Read more

INSPIRED BY WOMEN / INSIGHTS / DESIGN

A WINNING CONNECTIVITY EXPERIENCE
Danfoss 

Danfoss is a global leader in indoor-climate solutions. Their new Danfoss Link App lets you manage your indoor climate from the convenience of your smart phone. It allows you to balance energy consumption and comfort with the tap of a finger.

ux-award.2

 

 

 

Read more

danfoss case

SELECTED WORK

underline

vifa case

STRATEGY / INNOVATION / DESIGN

DEVELOPING A SUCCESSFUL NEW LUXURY BRAND – INSPIRED BY WOMEN
Vifa

In 2014, Vifa surprised the audio community by launching their Copenhagen speaker at the Stockholm Furniture Fair. The market responded with enthusiasm, and orders and distribution requests flooded in from around the world. The Copenhagen made a bold statement in a saturated market: great sound performance wrapped in exclusive Nordic design.

reddotward2016.2

 

 

 

Read more

nilfisk case

STRATEGY / INNOVATION / DESIGN

NILFISK TURNS USER INSIGHTS INTO A MARKET SUCCESS
Nilfisk

It’s been a couple years now since Nilfisk-Advance launched its new AERO vacuum cleaner line. To help Nilfisk develop the AERO, design-people conducted
in-depth studies on how people use industrial vacuum cleaners in different situations.

if-nilfisk-2014.3

 

 

 

Read more

danfoss case

INSPIRED BY WOMEN / INSIGHTS / DESIGN

A WINNING CONNECTIVITY EXPERIENCE
Danfoss 

Danfoss is a global leader in indoor-climate solutions. Their new Danfoss Link App lets you manage your indoor climate from the convenience of your smart phone. It allows you to balance energy consumption and comfort with the tap of a finger.

ux-award.2

 

 

 

Read more

STAY UP TO DATE

underline

Sign up for our newsletter and get the latest news and inspiration from design-people in your inbox, six times a year – and follow us on social media to see what’s up in our field.

                     

INSPIRATIONAL POSTS

underline

Do you really know what your customers want? Increasingly, they expect more than usefulness – they want great experiences. To provide this, companies must open the toolbox known as design thinking.

Read more

Being responsive to the different preferences of women and men can be a powerful driver of innovation.
This insight is gaining traction with big tech companies, such as Microsoft.

Watch video

Before a technologist writes a line of code, or a marketer writes a line of copy, or a designer creates a single design, you have to establish the story that your product is going to tell.

Read more

Some people discuss whether form follows function, or vice versa.
We believe that form follows interaction. And that entails a certain way of doing things, as exemplified by these design principles.

Read more

Some of our clients

KENWOOD
Oticon
Vertu
DANFOSS
Novo Nordisk
KONE
LG
Velux
Jabra
NILFISK
Atlas Copco
B&O
MICROSOFT
Ambu
VIFA
Kamstrup
Grundig