Danfoss App
Danfoss App

WHY WINNING EXPERIENCES?

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WHY WINNING EXPERIENCES?

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Winning the competition of tomorrow is not only about embracing new technology trends like IoT or wearable devices – it’s about doing it in a way that makes an impact on people. First by providing real user benefits and by connecting to the prospective customers hearts and minds your business will grow. With our people centric design skills we contribute to let your physical and digital products and services provide a winning user experience with 3 core ingredients:

Approach mobile

To gain the full business impact, we can help you to convey the winning experience to the chosen target groups along the entire customer journey – also in your communication.
From extensive research we have learned how much male & female consumer preferences vary – especially in technology. And through our “inspired by women” know-how we help you to get a good share of the emerging buying power of women.

Winning the competition of tomorrow is not only about embracing new technology trends like IoT or wearable devices – it’s about doing it in a way that makes an impact on people. First by providing real user benefits and by connecting to the prospective customers hearts and minds your business will grow. With our people centric design skills we contribute to let your physical and digital products and services provide a winning user experience with 3 core ingredients:

Approach design-people

To gain the full business impact, we can help you to convey the winning experience to the chosen target groups
along the entire customer journey – also in your communication. From extensive research we have learned how much male & female consumer preferences vary – especially in technology. And through our “inspired by women” know-how we help you to get a good share of the emerging buying power of women.

A PEOPLE-DRIVEN PROCESS

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A PEOPLE-DRIVEN PROCESS

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To contribute to your success we offer either an entire process or selected key contributions, depending on your need situation.
Our process is people driven – it builds upon deep user understanding, experience centric innovation, early involvement of prospective users and award winning design- and communication skills.
And our approach is collaborative – focused on creating the best synergies between your teams know-how and our skills.

To contribute to your success we offer either an entire process or selected key contributions, depending on your need situation.
Our process is people driven – it builds upon deep user understanding, experience centric innovation, early involvement of prospective users and award winning design- and communication skills.
And our approach is collaborative – focused on creating the best synergies between your teams know-how and our skills.

1-2strategy
01 – FRAME

We start to make sure that we understand your focus and scope in terms of market & competitors, stakeholders & target groups, technology & trends and your brand promise. If appropriate we contribute to the strategic framing and to the choice of process and methods.

1-2exploration
02 – EXPLORE

Our Exploration contributes to gain deeper insights into what matters for the innovation and the people who’s business or life is to be improved. Our research can focus on user studies & web surveys, data analysis, tech-, lifestyle- and design trends as well as the competitor landscape.

1-2explore
03 – INNOVATE

Our Innovation is about envisioning desired user experiences: new and appealing product- and service concepts that we embed in benefit- and use scenarios for the target group.

1-2involve
04 – INVOLVE

Early involvement of target groups is paramount to learn and fail fast. We apply multiple techniques for getting early stage feedback from stakeholder and prospective users – on use scenarios and concept/experience mock-ups. Their feedback helps to prioritise concepts, improve user interaction and frame benefit stories from the users perspective.

1-2design
05 – DESIGN

Once the desired user experiences are defined, our digital- and product design teams apply their skills and passion to create unique designs and smooth user interaction that expresses our clients brand DNA in appealing ways.

1-2communication
06 – COMMUNICATE

A set of strong customer benefits, appealing design and intuitive user interaction are a strong core. But it takes people inspired storytelling to visualize the benefit story along the touch points of a customer journey – from awareness to buy and use. We contribute to seamlessly tie innovation and communication together to make your brand convey the winning experience.

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design-people’s process builds on best practice in innovation and design thinking – it has been matured in over more than 10 years in various business sectors around the world – where we have helped renowned clients to gain ground in their markets. Our substantial research in gender & technology has contributed to refine our people driven skills and methods so we respond to both male and female values, preferences and requirements in our processes and projects – learn more about our services and get inspired by related cases in the what we do section.

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design-people’s process builds on best practice in innovation and design thinking – it has been matured in over more than 10 years in various business sectors around the world – where we have helped renowned clients to gain ground in their markets. Our substantial research in gender & technology has contributed to refine our people driven skills and methods so we respond to both male and female values, preferences and requirements in our processes and projects – learn more about our services and get inspired by related cases in the what we do section.

Some of our clients

kenwood
oticon logo
vertu logo
danfoss logo
novo nordisk logo
kone logo
lg logo
velux logo
jabra logo
nilfisk logo
atlas copco logo
b&o logo
microsoft logo
hounö logo
ambu logo
vifa logo
kamtrup logo
grundig logo