approach
approach mobile

Get inspired by our cases and references from different industries around the world.
We combine our portfolio with introductions to design-people’s key services – describing different ways to take advantage of our teams skills.

Get inspired by our cases and references from different industries around the world. We combine our portfolio with introductions to design-people’s key services – describing different ways to take advantage of our teams skills.

Exploration - icon

EXPLORATION
& INSIGHTS

Innovation - icon

EXPERIENCE INNOVATION

Design - icon

DESIGN

Communication - icon

BRANDED COMMUNICATION

Strategy - icon

STRATEGY

Inspired by women - icon

INSPIRED BY WOMEN

EXPLORATION & INSIGHTS

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Who are your target customers and what motivates them?
Creating deep insights by understanding users and “not yet users” is a cornerstone of design-people’s skills. And we apply various techniques – based on psychology, anthropology and data analysis to complement your market insights. Our Lifestyle & design trend studies and competitor analysis also contribute to frame the innovation and business space.

contextual, anthropological user studies
focus groups
web surveys
HMI reviews and usability lab-tests
trend studies and competitor analysis

EXPERIENCE INNOVATION

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What are the benchmarking user experiences of your next generation product? We take user insights, market- & tech trends and apply creativity and empathy to translate them into new (digital) product- and service concepts. Embedded in benefit- and use scenarios they are easy to share and test with prospective users.

innovative product-, digital- and service concepts
use scenarios sketches
experience mock-ups and videos
rapid prototypes
digital wireframes and -prototypes for user testing

DESIGN

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Vision, passion and craftsmanship are key skills of our digital designers and product designers.
As a team, we excell in designing connected products and services where physical and digital design are tied together
by a branded look & feel. Our passion for intuitive user interaction combined with sensitivity for lifestyle trends ensure that
our designs are easy to use and cutting edge.

product design concepts
color-material-finish refinement
digital concepts and mockups
graphic user interaction design
service design
design guides

BRANDED COMMUNICATION

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As our approach to innovation and design is people centric we have a good understanding of target group preferences, key benefit stories and key use situations. Bringing in our branding and storytelling skills, we can tie your innovation and communication together to provide a seamless branded experience along different touch points.

user benefit story telling
brand identities
packaging design & user guides
PoS- and exhibition design
female responsive communication guidelines

STRATEGY

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Make the customer king – or queen. design-people helps you to map out target groups and translate what matters for them into actionable personas and branded experience guidelines – to guide innovation, product development and communication along the entire customer journey.

customer journey workshops
user segmentation & corporate personas
branded experience & design DNA
training in people centric innovation & design processes

INSPIRED BY WOMEN

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As female buying power emerges around the world – interacting competently with your prospective female buyers and users can make a huge difference for your business. Within tech innovation and -design, design-people is probably the one consultancy with the most extensive research know-how and industry experience in applying a gender lense – also to communication.

Learn more about womenomics and our “inspired by women” research

gendered user- & customer experience analysis
gendered data analysis
gender sensitive segmentation & persona
“inspired by women” innovation- and design concepts
female centric go2market & communication
training in gender responsive innovation

GET IN TOUCH

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Inspired by what you discover on our website?
We look forward to hear from you to discuss what matters to you, and how we might contribute.

 

CONTACT US

Some of our clients

kenwood
oticon logo
vertu logo
danfoss logo
novo nordisk logo
kone logo
lg logo
velux logo
jabra logo
nilfisk logo
atlas copco logo
b&o logo
microsoft logo
hounö logo
ambu logo
vifa logo
kamtrup logo
grundig logo