Due to the market for vacuum cleaners aimed at professional tradesmen being overfloated with cheap, but comparable vacuum cleaners, Nilﬁsk’s market share was declining from an already small part to an even smaller spot. Nilfisk asked us to help them design a new Aero vacuum cleaner series superior to the competitors within the same price range.
We studied how vacuum cleaners intended for the market segment worked, we interviewed, observed and followed people - future users like carpenters, bricklayers and painters a.o. in their daily job - to understand how a new Aero should support them, how new features or details would matter and make a difference to them. We then added our vast expertise in design craftmanship and combined the findings into the shape of the new Aero product family.
Since its launch in 2014, the design award-winning Aero family has exceeded all expectations. Rapid and constantly growing sales, reaching the goals in half the time, breaking Nilﬁsk records and becoming the bestselling vacuum cleaner in the History of the company, with a turnover surpassing the 100.000.000 € mark in a record time.