CUSTOMER PROFILE / PERSONA WORKSHOP

Create a better understanding of the customers & users who will succeed with your product. This workshop creates one of the initial building blocks for a solution with maximum customer value, specially effective when both development, sales and marketing have the same picture of the priority customer and user profiles.

YOUR OPPORTUNITY

  • Does your entire team have a clear picture of the most important buyers and users of your solution?
  • Have you described the most crucial stakeholder and user profiles?
  • Do you know how your solution can make a difference to the success of these people at work or at home?

 

WHAT WE OFFER

  1. We conduct a workshop with your team, in which we map the stakeholders surrounding your (upcoming) product in a proven process and with effective aids.
  2. We help the team prioritize the crucial customer and user profiles.
  3. We go into depth and use the entire team’s customer knowledge to describe the profiles and their needs and success criteria.
  4. We develop ideas regarding how your solution can create value for the selected user profiles.

 

THE VALUE WE CREATE TOGETHER

  • A team with an aligned view of the prioritized customer profiles and their needs can significantly deliver customer value.
  • Both in development, sales, and marketing, you will notice your business moving more focused and efficiently.
  • You’ll have a good foundation for increasing your customer insights with additional user studies and tests and for developing personas* based on the profiles from the workshop.

CONTACT
underline

Stine Vilhelmsen

insights & experience
design manager

sv@design-people.com
M.+45 88 88 39 42

Some of our clients

kenwood
oticon logo
vertu logo
danfoss logo
novo nordisk logo
kone logo
lg logo
velux logo
jabra logo
nilfisk logo
atlas copco logo
b&o logo
microsoft logo
hounö logo
ambu logo
vifa logo
kamtrup logo
grundig logo