CUSTOMER PROFILE / PERSONA WORKSHOP
Create a better understanding of the customers & users who will succeed with your product. This workshop creates one of the initial building blocks for a solution with maximum customer value, specially effective when both development, sales and marketing have the same picture of the priority customer and user profiles.
- Does your entire team have a clear picture of the most important buyers and users of your solution?
- Have you described the most crucial stakeholder and user profiles?
- Do you know how your solution can make a difference to the success of these people at work or at home?
WHAT WE OFFER
- We conduct a workshop with your team, in which we map the stakeholders surrounding your (upcoming) product in a proven process and with effective aids.
- We help the team prioritize the crucial customer and user profiles.
- We go into depth and use the entire team’s customer knowledge to describe the profiles and their needs and success criteria.
- We develop ideas regarding how your solution can create value for the selected user profiles.
THE VALUE WE CREATE TOGETHER
- A team with an aligned view of the prioritized customer profiles and their needs can significantly deliver customer value.
- Both in development, sales, and marketing, you will notice your business moving more focused and efficiently.
- You’ll have a good foundation for increasing your customer insights with additional user studies and tests and for developing personas* based on the profiles from the workshop.
Some of our clients