Chatty Men and Pragmatic Women:
How to Succeed in the Sharing Economy by Creating Winning Experiences
New insights about the ride sharing preferences of males and females
The sharing economy is growing, and so is the use of ride sharing, meaning that drivers and potential passengers are brought together via a digital “service platform”. As GoMore is the largest platform of its kind in Denmark, we used its users as a reference for this study.
What makes ride sharing into a great experience – for her and him? This qualitative user study provides insights about the specific female and male motivators and barriers in ride sharing.