The recently launched Danfoss Eco™ radiator thermostat is a simple yet highly efficient solution for energy saving heating control in private homes.

‘Help us design a user-friendly Danfoss Eco™ thermostat and app, with a highly intuitive interaction and a product design that resonates with our target group’ – this was the assignment design-people got from Danfoss Heating.

“At Danfoss we love to create brilliant solutions for our end-users. The aim for Danfoss Eco™ was first and foremost to create a mass-market IoT product that would ensure both home comfort and large energy savings for regular consumers. We’ve produced thermostats for decades and we wanted to take this product into a new era. Usually, IoT products are Wi-Fi-connected. But with Danfoss Eco™, we’ve made a solution based on Bluetooth, which reduces the end-user price for the smart heating benefits”

— Morten Kofod, Strategic Project Manager at Danfoss Heating
danfoss eco2

Familiar and straightforward design
Whereas Danfoss Link™ is a highly sophisticated Wi-Fi-smart home solution, the Danfoss Eco™ is destined at a broader market including consumers who are not necessarily super-users of smart home products. Therefore the design team focused on accessibility and smooth first time use. Both the app and the product design look intentionally familiar to similar products, so that any first time user will perceive an uncomplicated and straightforward solution:

“design-people were involved in the physical product design and the app-interface. Their contribution to both parts gave a very holistic result: the designs of the thermostat and the app are clearly integrated, it’s one solution instead of two products”

— Morten Kofod, Strategic Project Manager at Danfoss Heating

Targeting the mainstream consumer
To ensure the right fit with end-user expectations, the design process evolved around a specific female persona: the ‘Pragmatic’ user profile from design-people’s segmentation tool Tech User Navigator:
“design-people assured that the entire customer experience was consistent: from installation and first-time use to everyday interaction with the product, everything is designed to be as seamless and simple as possible. The ‘Pragmatic’ user, who we named Joanna, is not a super-user. This persona gave us a common language to work with, creating a solution that was simple enough to understand for all consumers, yet smart enough to still attract super-users,” says Morten Kofod from Danfoss Heating.


Do you want to know more about Tech-user Navigator?



Target user profiling based on Tech-user Navigator
Customer journey and scenario driven interaction design
Product design refinement.
App UI concept.
Interaction design icons.


Klaus Schroeder
Strategy Director, CEO & Partner
M +45 27 11 60 36

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