INSPIRED BY WOMEN / INSIGHTS / DESIGN
A winning connectivity experience – inspired by women
Danfoss is a global leader in indoor-climate solutions. Their new Danfoss Link App lets you manage your indoor climate from the convenience of your smart phone. It allows you to balance energy consumption and comfort with the tap of a finger – so that when you’re driving back from a family skiing holiday, for instance, you can switch your house from vacation mode and walk in the door to a warm, welcoming home.
User experience and usability has been a primary focus in creating this app. The female benchmark helped us minimize complexity while prioritizing everyday convenience. With their extensive experience in this field, design-people has proved to be an excellent partner for our connectivity development.
— Jesper Vraa, Project Manager, Danfoss Indoor Climate App Solutions
To develop the simple look and feel of the app and its intuitive interface, design-people tapped into the insights and learnings from the Female Interaction research collaboration with Danfoss. We utilized both female and male user profiles and use scenarios, and we conducted benefit- and usability testing with both groups.
By appealing to men and women alike, the new Danfoss Link app is helping Danfoss to stand out from the competition – and it provides an excellent advertisement for their indoor-climate systems. The Danfoss Link App is ahead of the sales expectations set out by Danfoss. Both sales force, installers and end-users appreciate it’s benefits and look & feel – do you?
Learn more about Danfoss’ home heating of tomorrow and see the promomotion video that presents “a winning Smartheating user experience”: smartheating.danfoss.com
“Inspired by women” business strategy
App concept & user testing
App UX & GUI design
business innovation director, co-founder
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German Design Award – nomination
UX Design Award – nomination
Some of our clients