What motivates and bugs voice control users?

In the past few years, voice control technology has taken a massive leap, both when it comes to accuracy and applicability, but also when it comes to the increase in amount of dedicated users. The great interest is no wonder, as voice control demands much less cognitive activity than interaction through “touch & buttons”. This will allow well-crafted voice-controlled devices to provide a next-level user experience in comparison with their touch-controlled peers.

Recently, we collaborated with students from Aarhus University on an exploratory study of voice assistant users. The goal was to gain deep insights into the barriers and motivations of current voice control users.

Download the report and learn more about preferred use cases for voice assistants and the aspects of voice control technology that you need to address in order to create real customer value with voice control and smart home assistants.

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