Setting a new standard
Kverneland wished to set a standard for their range of front plain tools. A modern style that fullfils user requirements, to set their products apart from competitors. The task for Design-People was to define a new "look & feel" of the design family, addressing the challenges and innovation potentials with the existing models.
Beside covering the Kverneland brand, another 2 sub brands had to be taken into consideration. Only a few technical differences, set the individual products apart. The big difference is colors. Colors are an important part of branding on agricultural machinery, as from a distance, this is what you see in the field.
“First product in the new series was launched at the newly held AgriTechnica fair in Hannover November 2023, and the expected sales volume has already exceeded the expected with XX%, making it an immediate success.”
Per Sørensen
A Co-ideational design process
In the design process, Design-People covered numerous design directions to explore potentials and aligning with the Kverneland team in a co-ideation process. The prefered design direction was optimized and refined, while coordinated with Kverneland engineering, in order to make details smart and the design production friendly.
The new front plain design provides a highly flexible solution, suited to a wide range of applications. Applying new design features making simple daily routines, easier and faster for the operator.
.svg)