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Stories, ideas
& insights
Our designers have a lot to say. For us knowlegde should be shared and not kept as a secret. We believe that our methods and mindset can help and inspire others to create purposeful and meaningful products.

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Insights
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Jun 13, 2025
All
Nice to see you back for the grand finale: here is the final episode of our design trilogy! If you’ve enjoyed the story of how our design concept Hive came about in part two, you’re in for another twist. In this chapter, we take the return machine a step further: trying to meet the users new demands that will emerge with introducing a service like Reuseable, and not just getting the machine to blend in, but adapting to its surroundings. Inspired by the welcoming funnel shape, Chameleon “opens up” to its users and intuitively signals where to interact. Join us as explain our process through all layers - on material choices, modular thinking, and how Chameleon reflects the city. We did a second iteration of the design process which resulted in a new form concept which we called Chameleon. The Chameleon form was inspired by the funnel shape, making the machine open up towards the users and clearly show where to interact with it.

Insights
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Jun 13, 2025
All
Welcome back to part two of our three-part design adventure! If you joined us for episode one, you’ll remember how we looked at why the Reuseable return machine needed a rethink. Now, Adnan Oprasić Senior Industrial Designer, and I started sketching and drawing, to reimagine a return-machine’s form and function. That’s how Hive came to life.

Insights
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Jun 13, 2025
All
What started as a quiet moment in the design studio, at the beginning of last year, quickly turned into an exciting design journey, when I stumbled on something on my way to work one morning. A rather box-looking machine, occupying the sidewalk, caught my attention. What is this? And why is it disrupting the beautiful cityscape of Aarhus?

Insights
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Dec 11, 2024
All
Hvordan kan brugercentreret design skabe værdifulde brugeroplevelser på komplekse og ingeniørtunge HMI'er (Human Machine Interfaces)? Læs med og find ud af, hvordan vi anvender digitalt produkt design og design thinking til at skabe intuitive og brugervenlige HMI'er, der øger kognitivt overskud, oppetid og brugertilfredshed.