LET'S CREATE
WINNING EXPERIENCES

design-people is an ambitious innovation and design consultancy.
We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

design-people is an ambitious innovation and design consultancy. We are here to help you win the hearts and minds of your future customers.

We excel in exploring target group motivations and we translate these into award winning product- and digital designs with appealing benefit stories.

Together we create winning customer experiences – to stand out from the competition.

More than 20 international recognitions for outstanding innovation and design by

BOOST YOUR INNOVATION & BUSINESS

Do your innovation projects create the customer value and revenue you need? Our “innovation boost” helps you strengthen your offerings and involve your target group.

Learn how...

BOOST YOUR INNOVATION & BUSINESS

Do your innovation projects create the customer value and revenue you need? Our “innovation boost” helps you strengthen your offerings and involve your target group.

Learn how...

CASES & INSPIRATION

Building markets for SMARTER HEATING

Danfoss

Why the Danfoss Eco™ App-thermostat sells surprisingly well

Nordic Design
– inspired by women

Vifa

Attractive, acclaimed and continuously awarded. Vifa repositioned itself as an exclusive lifestyle brand in 2012 – international markets have responded with enthusiasm.

Microsoft: Women represent the largest growing market opportunity

Cloud services
that empower chefs

Hounö

A smooth, instant updating of professional ovens in restaurant chains is made possible by Hounö’s “Let’s Cook” Cloud solution.

10 essentials for user involvement

Rethinking smart homes

IoT Week

As the world of business is eagerly awaiting the boom of The Internet of Things (IoT), in June 2019 the finest IoT minds on the planet will congregate in our hometown, Aarhus.

Upscale the market potentials for your tech products with Tech-user Navigator

The app hotel guests have been waiting for

AeroGuest

Manage your hotel bookings and check both in and out through your smart-phone. With the new AeroGuest app, hotel guests get a desirable and easy-to-use digital experience.

Women were a blind spot in our business

Microsoft MSN

MSN – Microsoft’s world wide news and infotainment platform has ambitious business development goals. User data revealed a lack of younger women in the user base and the MSN team asked design-people for help.

Triax

From component supplier to a “best in class” hospitality solution.

Building markets for
SMARTER HEATING

Danfoss

Why the Danfoss Eco™ App-thermostat sells surprisingly well

Nordic Design
– inspired by women

Vifa

Attractive, acclaimed and continuously awarded. Vifa repositioned itself as an exclusive lifestyle brand in 2012 – international markets have responded with enthusiasm.

Microsoft: Women represent the largest growing market opportunity

10 essentials for user involvement

Cloud services
that empower chefs

Hounö

A smooth, instant updating of professional ovens in restaurant chains is made possible by Hounö’s “Let’s Cook” Cloud solution.

Rethinking smart homes

Upscale the market potentials for your tech products with Tech-user Navigator

The app hotel guests
have been waiting for

AeroGuest

Manage your hotel bookings and check both in and out through your smart-phone. With the new AeroGuest app, hotel guests get a desirable and easy-to-use digital experience.

SafeCity

Safety through technology at the heart of new smart city collaboration.

SEE MORE CASES

STAY UP TO DATE

Some of our clients

LET'S CREATE WINNING EXPERIENCES

BOOST YOUR INNOVATION & BUSINESS

BOOST YOUR INNOVATION & BUSINESS

CASES & INSPIRATION

Building markets for SMARTER HEATING

Nordic Design – inspired by women

Cloud services that empower chefs

IoT Week

The app hotel guests have been waiting for

Women were a blind spot in our business

CASES & INSPIRATION

Triax

Building markets for SMARTER HEATING

Nordic Design – inspired by women

Cloud services that empower chefs

The app hotel guests have been waiting for

SafeCity

STAY UP TO DATE

LET'S CREATE
WINNING EXPERIENCES

Nordic Design
– inspired by women

Cloud services
that empower chefs

Building markets for
SMARTER HEATING

Nordic Design
– inspired by women

Cloud services
that empower chefs

The app hotel guests
have been waiting for