For People. By People.

For people.
By People.

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For People. By People.

For People. By People.
Product Innovation Agency

We create industrial and digital products based on real human needs. Not assumptions.

There's no straight path to perfect products with usability and sustainability in mind. But we have ways to identify the best road for you. Making sure your product delivers and outperforms competitors when it hits the market.

Magic Leap

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Marel

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Vifa

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Houno

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Airmaster

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Stop guessing.

If you want to connect with people, you need to understand them, put yourself in their place and think like them. This is our approach. And the reason we can promise that your next product will land in the sweet spot between magical and logical.
Start understanding your users better by following these steps ->

1

Identify your users

Clearly defining and understanding the target audience for a product or service is crucial in order to tailor the user experience and effectively market the offering.

2

Interview and observe the key users

By speaking directly with and observing real users, valuable insights can be gained into their needs, pain points, and preferences. This information can then be used to inform and improve the product or service.

3

Work close with your users

Maintaining close relationships with users throughout the development and evolution of a product or service can ensure that their needs and feedback are continuously incorporated and that the offering remains relevant and valuable to them.

Tech-user Navigator Whitepaper

Achieve the optimal market fit for your tech product

Make your tech products respond to also female consumer preferences by applying the “Tech-user Navigator” – five tech-user profiles that unveil attitudes, use- and buying patterns for emerging tech products and online services.

Thank you for your interest! Read the PDF
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Wanting to reach higher? Do like numerous other successful brands. Take on your design challenges with Design-People by your side.

For almost two decades we have been working seamlessly with ambitious clients to find new solutions to their toughest product challenges. That’s why our team has become a trusted partner to both forward-thinking SMEs and some of the world’s leading brands.