People make it happen

Designing for a better world.

Curiosity has always been the driving force behind the industrial- and digital product design at Design-People. Ever since 2005, we have been asking the questions that take our clients’ businesses to the next level. We prioritize understanding the needs, motivations, and barriers for each user in order to find out where the meaningful value lies for the business.

We know design isn’t just about making a product easy on the eyes. Our goal is to simplify and improve product experiences by applying a strategic design thinking approach to our work. In the end, we believe this leads to better solutions for people and for the planet.

Communication design that saves lives

Client:
Ambu
Services:
User Experience Design
Sector:
Medical & Healthcare
Communication design that saves lives

Ambu’s NEOX ECG electrode for premature babies is an innovative novelty in its field. But the user guide for applying the electrode proved to leave uncertainties – and safe handling of the electrode with small patients that weigh around 1 kg is a challenge.

Henrik Mathiassen
CEO, Founder
Communication design that saves lives
Communication design that saves lives
Communication design that saves lives
The Female Interaction guidelines

User exploration and field studies were conducted to identify user needs and pain points. Female value mapping and analysis were performed to develop user experience concepts. Different visualisation styles and illustrations were tested with users to create a user guide that ensures safe and smooth handling of the electrode.

Communication design that saves lives

Ambu’s NEOX ECG electrode for premature babies is an innovative novelty in its field. But the user guide for applying the electrode proved to leave uncertainties – and safe handling of the electrode with small patients that weigh around 1 kg is a challenge.
Women want benefits, not features

Design-People contributed to a user guide, that ensures safe and smooth handling of the electrode. Different visualisation styles and illustrations were tested with users in order to make the messages clear. Moreover, the new user guide makes it possible to use the same illustrations on packaging, hand-outs and in an animated flash version of the user guide – creating a more unified communication and supporting a lean production process at Ambu.

Explore our work

e3light
Turning an unknown product into a winning export
Insights
Hounö Invoq
High-end oven made Scandinavian simple with sustainability in mind
Industrial ・ Digital・ Insights
Linak
The app that supports healthy work habits
Digital ・ Insights