People make it happen

Designing for a better world.

Curiosity has always been the driving force behind the industrial- and digital product design at Design-People. Ever since 2005, we have been asking the questions that take our clients’ businesses to the next level. We prioritize understanding the needs, motivations, and barriers for each user in order to find out where the meaningful value lies for the business.

We know design isn’t just about making a product easy on the eyes. Our goal is to simplify and improve product experiences by applying a strategic design thinking approach to our work. In the end, we believe this leads to better solutions for people and for the planet.

The check-in app hotel guests have been waiting for

Client:
AeroGuest
Services:
Digital Product Design & Insights
Sector:
Service Companies (SaaS)
The check-in app hotel guests have been waiting for

AeroGuest is a start-up that provides a digital platform for the global hotel business. What does it take to reach ambitious growth goals for a disruptive hotel service? Early 2017 the CEO Martin Sponholtz joined forces with design-people to provide a winning customer experiences for AeroGuest.

Henrik Mathiassen
CEO, Founder
The check-in app hotel guests have been waiting for
The check-in app hotel guests have been waiting for
The check-in app hotel guests have been waiting for
Streamline the check-in process

The challenge was to create a mobile app for hotel guests that would streamline the check-in process and improve their overall experience. The team at Design People approached this challenge by conducting research and gathering feedback from hotel guests to determine their needs and preferences. They then designed and developed a user-friendly app that incorporated these insights. The AeroGuest app received positive feedback from hotel guests using the platform. The app improved the check-in process and overall experience for hotel guests, leading to increased customer satisfaction.

The check-in app hotel guests have been waiting for

“We have been so lucky to collaborate with design-people on our customer experience. At AeroGuest we were mainly a small crew of developers to start with, and we had little time to spend on exploring the customer journey. Teaming up with design-people has given our product a much higher success-rate among its users.”

Martin Sponholtz, CEO AeroGuest
AeroGuest is a start-up that provides a digital platform for the global hotel business. What does it take to reach ambitious growth goals for a disruptive hotel service? Early 2017 the CEO Martin Sponholtz joined forces with design-people to provide a winning customer experiences for AeroGuest.
A rapid growth

“A customer journey workshop with a client hotel was the starting point for our collaboration.”

Here we updated the picture of what matters for different hotel guest profiles – like tourists and professionals. Also, the key benefits for the hotel were negotiated with the hotel staff.

These inputs were used to prioritize AeroGuests service offerings and to design the App and back-end software in a more appealing and user-friendly way. User testing in different hotels gave more insight that helped design-people meet the demands of the target groups.

Since these early days of our collaboration, the key figures for onboarding hotels and users to the AeroGuest platform have climbed up. Which allowed multiple investment rounds to ensure a rapid growth path for AeroGuest with sales activities all over the world.

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