People make it happen

Designing for a better world.

Curiosity has always been the driving force behind the industrial- and digital product design at Design-People. Ever since 2005, we have been asking the questions that take our clients’ businesses to the next level. We prioritize understanding the needs, motivations, and barriers for each user in order to find out where the meaningful value lies for the business.

We know design isn’t just about making a product easy on the eyes. Our goal is to simplify and improve product experiences by applying a strategic design thinking approach to our work. In the end, we believe this leads to better solutions for people and for the planet.

Creating Compelling Benefit Stories within the frame

Client:
Velfac
Services:
Insights & Industrial Product Design
Sector:
Building Tech
Creating Compelling Benefit Stories within the frame

Velfac embarked on a mission to uncover the most captivating benefit stories offered by their new window, tailored to suit existing and potential customers. The ultimate goal was to establish a robust connection between the physical design and the compelling narratives for marketing purposes. Design-People did not only shaped the targeted marketing initiatives but also set the direction and prioritization of design details. Explore how Velfac and Design-People aimed to integrate everyday design elements that served as constant reminders of the window's exceptional benefits.

Henrik Mathiassen
CEO, Founder
Creating Compelling Benefit Stories within the frame
Creating Compelling Benefit Stories within the frame
Creating Compelling Benefit Stories within the frame
Intertwining communication and feature development

Design-People's approach to concept development was fueled by in-depth insights gained from workshops, technical meetings, user interviews, and extensive design research. This multifaceted exploration seamlessly intertwined communication and window feature development, through the design phases; alignment, exploration, understanding, and ideation. The result was a holistic narrative that seamlessly connected product features with compelling benefit stories.

Creating Compelling Benefit Stories within the frame

Velfac embarked on a mission to uncover the most captivating benefit stories offered by their new window, tailored to suit existing and potential customers. The ultimate goal was to establish a robust connection between the physical design and the compelling narratives for marketing purposes. Design-People did not only shaped the targeted marketing initiatives but also set the direction and prioritization of design details. Explore how Velfac and Design-People aimed to integrate everyday design elements that served as constant reminders of the window's exceptional benefits.
A comprehensive design guide

Design-People provided Velfac with a comprehensive design guide for the product development. This included sketch proposals and visual descriptions, emphasizing proportionality, muntins, and aesthetics. Recommendations were made regarding the active integration of fugeseal solutions into the sales process, exploring color usage and other aesthetic considerations. Tailored to four customer segments,  compelling narratives were included in the design guide, aligning Velfac's products with customer values. Alongside with strategies to effectively communicate these benefit stories to customers, enhancing Velfac's marketing efforts.

Explore our work

Velux
Redifining indoor climate experience with E-ink remote
Digital ・ User Testing
Bang & Olufsen
Bang & Olufsen bring a female perspective to smart audio
Insights
Hounö Invoq
High-end oven made Scandinavian simple with sustainability in mind
Industrial ・ Digital・ Insights