For People. By People.

In our world, everything starts and ends with people. Product design goes beyond making things look pretty or using fancy technology.

We strongly believe that if you want to create great products you need to look into the needs of your audience. What are their beliefs and how can your company enrich their everyday lives? People don’t buy products. They buy what the products can do for them.

Stop guessing. Start looking for the insights that will enable you to think smarter. You need to invest in people if you want to connect with them. Follow our advice and we promise that your next product will land in the sweet spot between magical and logical.

There's no straight path to perfect products. But we have ways to identify the best road for you. Making sure your product delivers and outperforms competitors when it hits the market.

Balancing people, planet and prosperity is no easy task. But we have made it our mission.

Design-People is a creative multidisciplinary team of designers and makers, researchers and strategists. Working seamlessly with ambitious clients to find new solutions to their toughest product challenges. We’ve been around since 2005 and have a wide range of successful collaborations that proves our effectiveness.

Together with our clients we work to make a significant change by crafting industrial and digital products with usability and sustainability at core. You can’t create a better world with products that don’t get used or are using our planet’s resources in a damaging way. And it not good business either. If you want to reach higher.

Don’t take on new challenges alone. Let’s do it together.

Achieving greatness through collaboration

For almost two decades we have been working seamlessly with ambitious clients to find new solutions to their toughest product challenges. That’s why our team has become a trusted partner to both forward-thinking SMEs and some of the world’s leading companies.

Inspired by Women

At Design-People we strive to make innovation and great design accessible for as many different kinds of people as possible.

Assumptions are the mother of all fuck-ups.

If you want to connect with people, you need to get to know them, think like them and put yourself in their place. This is our approach. And the reason we can promise that your next product will land in the sweet spot between magical and logical.

These companies believe in our approach