People make it happen

Designing for a better world.

Curiosity has always been the driving force behind the industrial- and digital product design at Design-People. Ever since 2005, we have been asking the questions that take our clients’ businesses to the next level. We prioritize understanding the needs, motivations, and barriers for each user in order to find out where the meaningful value lies for the business.

We know design isn’t just about making a product easy on the eyes. Our goal is to simplify and improve product experiences by applying a strategic design thinking approach to our work. In the end, we believe this leads to better solutions for people and for the planet.

The first of a new generation of welding machines

Client:
Migatronic, CenTIG 200
Services:
Insights, Industrial Product Design & Digital Product Design
Sector:
Heavy Industry Machines & Profesional Tools
Creating a vision for the future of Migatronic's design DNA.

Migatronic, a renowned Danish company known for producing high-quality welding machines for professionals, partnered with long-term collaborator Design-People to create a vision for the future of Migatronic's design DNA. This collaboration led to the development of the CenTIG 200, marking the beginning of a new generation of welding machines.

Henrik Mathiassen
CEO, Founder
Creating a vision for the future of Migatronic's design DNA.
Creating a vision for the future of Migatronic's design DNA.
Creating a vision for the future of Migatronic's design DNA.
Key Challenges

The project involved several key services: design strategy, industrial product design, and digital UX/UI design. One of the main challenges was to reinvent Migatronic's design DNA, creating a modern, cohesive design language that suits various machine sizes and functional requirements. The design also needed to be modular to reduce the number of parts, ensuring cost-effective production and streamlined development. Consistent user interface principles across all machines were essential – transitioning from a range of screens, switches and different membrane keypad solutions to a single interface module for all models.

Creating a vision for the future of Migatronic's design DNA.

Migatronic, a renowned Danish company known for producing high-quality welding machines for professionals, partnered with long-term collaborator Design-People to create a vision for the future of Migatronic's design DNA. This collaboration led to the development of the CenTIG 200, marking the beginning of a new generation of welding machines.
Comprehensive Design Process

The design process began with analyzing existing welding machines and identifying areas for improvement. Through several design iterations, ideas were developed and tested. Work proceeded in parallel on a range of machines to ensure a unified design DNA and compatibility. The team also developed UI interaction principles, wireframes, and GUI components. We tested the design with relevant stakeholders (welders, sales, service and r&d), and finalized the outer surfaces and Color, Material, and Finish (CMF) details. The project concluded with the definition of design principles and the development of a comprehensive design guide.

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